#Netflix About Netflix’s capacity to raise its price
“… overall, Netflix customers who said they would be willing to pay more than they currently do rose from 47% in December 2019 to 55% in May 2020. And, among respondents who stream more than 7 hours per week of Netflix content, willingness to pay more rose from 52% to 60% over the same time period.”
https://variety.com/2020/digital/news/netflix-higher-prices-subscriber-survey-1234697737/
#Video #Online About Video consumption stats
“… traditional pay-TV services have declined from an adoption rate of 75% in Q1 2017 to 62% in Q1 2020 among U.S. broadband households. Conversely, OTT continues to gain in popularity—74% of households have at least one OTT service and nearly half have two or more.”
https://www.nexttv.com/news/online-video-consumption-nearly-doubled-since-2017
#Technology About Internet speed
“…VVC’s added efficiency makes it ideal for video transmission in mobile networks where data capacity is more limited. The organization said H.265/HEVC requires ca. 10 gigabytes of data to transmit a 90-min UHD video, whereas VVC would require only 5 gigabytes of data.”
https://www.fiercevideo.com/tech/fraunhofer-s-new-video-codec-promises-50-bit-rate-savings-over-hevc
#FuboTV FuboTV reports significant growth
“The small but growing virtual pay TV service fuboTV posted a 78% increase in overall revenues to $51 million for its first-quarter reporting period.
Much of its growth comes from subscription revenue, which climbed 74% to $46.4 million, while advertising revenue rose 120% year-over-year to $4.1 million. The service’s average revenue per user (ARPU) was 25% higher versus a year ago to $54.16 per month.”
https://www.mediapost.com/publications/article/353402/virtual-pay-tv-service-fubotv-grows-revenues-by-ne.html?
#AVOD About 2the other platforms” and their visibility
“the AVOD business has plenty of runway. In short, not that many consumers know about it…. According to an online survey of 2,232 U.S. adult consumers in early March, just before the quarantine started, only 32% had awareness of Roku Channel, a leading free streaming service.”
https://www.nexttv.com/news/avod-platforms-suffer-from-low-consumer-awareness-magid
#Streaming #promotion #socialnetwork about how SVOD platforms use formats on social networks for their promotion
“Leading subscriber-driven streaming services have been increasing their use of YouTube and Facebook as promotional platforms for years now.
But their use of the platforms has amped up as they have sought to capitalize on sheltering-at-home consumers’ expanded streaming time”
https://www.mediapost.com/publications/article/353626/svods-amping-up-use-of-youtube-facebook-trailers.html
#Industry point of view: Tech companies’ “identity crisis”
“It used to be simple: there were content companies, distribution companies and technology companies. Disney was a content company. It made movies and TV shows. Comcast was a distribution company. It provided cable hookups to watch programs that Disney (and many others) make. Google was a technology company. It made phones and set-top boxes and operating system software;”
https://www.cnbc.com/2020/07/11/media-and-technology-companies-are-having-an-identity-crisis.html