#VideoElephant: new #shortform platform
VideoElephant was founded in 2012 and focused on aggregating video content from publishers and content providers and then licensing that content to online publishers, mobile apps, streaming services and digital signage companies globally.
#SVOD on a sharp rise in Africa
South Africa will be the largest single market, adding 3 million subs to a total of 4.3 million by 2025. Nigeria meanwhile will also see significant growth, adding 2.1 million to total 2.73 million by the decade’s mid-point.
Is there really a “streaming war”?
“Investors and the press would lead one to believe that there was an intense streaming war underway with the new entrants utilizing their vast libraries of content, lower prices (sometimes even free with ads) and cross-marketing scale leveraging their other portfolio assets to take share from streaming incumbents,” LightShed said in a note to investors. “Yet, streaming share of time spent tells a very different story.”
#AVOD market share on the rise amid tightening household budgets
Use of ad-supported streaming services continues to grow as consumers’ appetite for content remains unabated, even as their budgets for such entertainment hit their upper limits, a just-released study from VAB confirms.
#Quibi in dire need of capital injection
… Katzenberg is going to need to come up with another $1.8 billion by 2024 to keep his platform alive. At the current trajectory, Quibi will come up about $6 billion short by 2030.
#AVOD #SVOD – A point of view on AVOD vs SVOD
“It’s not one or the other — it’s a continuum,” said Mark DeBevoise, chief digital officer, ViacomCBS and CEO and president of ViacomCBS Digital, during this week’s virtual Fall TV 2020 conference. “When you think about the history of TV, it’s always been a continuum,” he added, noting that cable and premium cable had been coexisting with broadcast for decades prior to the advent of OTT.
#TV is losing its historical income as digital advertising charges ahead
Digital advertising will rise by $94 billion through 2023, with TV slipping $5 billion and other media — print, radio, outdoor — collectively losing $14 billion, according to MoffettNathanson Research