#hulu #disney
Disney has apparently scaled back its plans for Hulu to avoid raising the value of the company and incurring a larger buyout payment to Comcast.
https://www.fiercevideo.com/video/disney-sandbags-hulu-s-global-hopes-to-avoid-big-comcast-bill-report

#algorithms
https://thenextweb.com/syndication/2020/10/17/you-influence-recommendation-algorithms-just-as-much-as-they-influence-you-heres-how/

#hbomax #netflix
Reelgood evaluated its 2 million users’ activity and determined the top five SVoD platforms for the third quarter of 2020.
https://www.forbes.com/sites/travisbean/2020/10/16/yes-netflix-is-the-1-streaming-platform-but-that-is-changing-quickly-thanks-to-this-new-player/

#video
YouTube is the top platform for user generated content, with 50% of those surveyed using it, followed by 22% for Facebook. TikTok was preferred by 13% of viewers 18 to 25 years old, but just 8% overall.
https://www.nexttv.com/news/viewers-streaming-more-user-generated-content-bingeing

#Avod
Boosted by cord-cutting and the growth of premium video streaming, advertising-supported video-on-demand networks (AVOD) are estimated to climb 32% to $898 million in advertising revenues — largely attributable to Hulu, with growth of 15% to $592 million, and Roku, expected to rise 40% to $138 million in the period.
https://www.mediapost.com/publications/article/356966/tv-networks-cut-losses-down-6-in-q3-avod-to-sur.html

#marketing
Sharply higher overall TV and media marketing spend for premium streaming video services shows Amazon Prime Video placing the most TV commercials of all platforms in the first half of the year — $169.8 million, according to eMarketer. Hulu, Disney+, Apple TV+ were right behind Prime Video at $144.6 million, $135.3 million and $104.7 million, respectively. By contrast, Quibi — which just pulled the plug on its operations, was sharply lower — at $40.8 million.
https://www.mediapost.com/publications/article/357094/amazon-prime-video-is-h1-top-streamer-marketer-at.html

#quibi
https://www.nexttv.com/news/quibi-lament-how-did-jeffrey-katzenberg-not-succeed-with-record-high-pandemic-audience-levels-and-dollar18-billion