Netflix is doubling down on Asia with K-dramas and mobile-only deals. But China remains elusive – CNN
Overall, the successful formula takes hit shows from the West and adapts them for audiences beyond the Anglosphere. In 2019, it rolled out a special season of Queer Eye (2003-2007), where the cast performed makeovers in Japan. In December, it announced a South Korean version of Money Heist (2017-2021), a Spanish crime drama that has attracted critical and audience acclaim.
Non-English-language TV series have traditionally been a niche proposition, with just a minority of the best international shows making it into America. However the success of Netflix’s global titles — from Spain’s Money Heist to South Korea’s Kingdom (2019- ), to French hit Lupin (2021) — and a need for streamers to fast build their libraries, has begun to tip the scales from buyers to sellers.
US-only mobile-focused Sling TV – which bundles networks such as CNN, BBC America and the Food Network – has become the exclusive US provider of Viacom18’s Indian AVOD/SVOD, Voot. The Sling TV app costs US$35 per month.
Comics, mangas, podcasts, stage shows and games the new sources of inspiration for streamers
Variety reports that ‘a new order of global direct-to-consumer studio streamers’ has primed global production, especially of scripted, for a new surge, provided COVID-19 wanes. The end of 2020 saw a big recovery in commissioning activity in scripted content. As expected from reports about the streaming wars, the recovery is driven not just by Netflix and Amazon, but new streaming platforms such as Disney Plus, Paramount Plus, Peacock, and HBO Max. The streamers all need content as they are going or will go global. Variety’s report was based on the study, TV Drama: Looking Beyond a Year of Change, presented at Göteborg’s TV Drama Vision by Ampere Analysis’ Guy Bisson.
Mostly significantly for web-series makers, Bisson argues the increasing stress on originals production ‘elevates the value for intellectual property based around characters, franchisable content that can be kind of self-perpetuating.’ Books, magazine articles or existing movies accounted for 66% of adaptations in the fourth quarter of 2020, Variety reported.
However as streamers skew younger, the sources of inspiration are changing, given that streamers skew younger. In the sample, adaptations from comics, mangas, podcasts, stage shows and games rose from about a quarter to over a third two years later.
Binge viewing declined among younger digital natives, but significantly increased among over 55s. Older streamers now make up the largest single demographic among binge watchers.
Amazon claims it now reaches more than 55 million monthly active viewers of ad-supported (AVOD) content, up from 20 million year on year.
Apptopia reports 2020 was an iconic year for short-form video giant, TikTok, with the app downloaded over 89 million times in the US alone. TikTok’s popularity has given rise to a new set of imitators and competitors, with apps such Triller, Byte, and Instagram Reels gaining significant attention.
The example of the role played by global subscriber bases in the success of Disney and Netflix have led other streaming video platforms to act on their own global ambitions. AT&T‘s WarnerMedia will take HBO Max to international markets this year, starting with Latin America and followed by Europe, reports Motley Fool. Discovery launched Discovery+ at the start of the year in Europe, where it rebranded its DPlay app, and India, building on its service testing since March 2020.
Device manufacturer Roku builds on Quibi acquistions
AVOD Roku, which manufactures devices as well as operating online networks, said the Roku channel reached the milestone of 50 million active accounts, reports Digital TV Europe. Less a neutral operator of the biggest OTT device platform, Roku is staffing up to produce original shows.
Roku users streamed more than 17 billion hours worth of content in the past year, adding it was exploring more investment in content. Roku recently struck a high-profile deal to acquire the content of Jeffrey Katzenberg’s short-lived Quibi. The full range of titles that had previously premiered on Quibi, will now be available exclusively world-wide via Roku.
Digital TV Europe reported that deal included scripted series, reality programming and documentaries, featuring Idris Elba, Kevin Hart, Liam Hemsworth, Anna Kendrick, Nicole Richie, Chrissy Teigen and Lena Waithe. Roku struck a deal with Fox Entertainment in December resulting in its AVOD streamer, Tubi, being rolled out rolled out on the platform in Mexico.
Currently, Shorts is available in beta in India. Since the beginning of December, the number of Indian channels using Shorts creation tools has more than tripled. The YouTube Shorts player is now receiving more than 3.5 billion daily views globally. The beta of YouTube Shorts will be unlocked for US creators in coming weeks, DTVE reports.
Looking at broader streaming TV app/network distributors, Roku just added 13 full live, linear TV channels, now totaling 165. If you are a traditional pay TV subscriber, where services typically offer around 200 to 300 live, linear TV channels, you might think: Can I get all this for free?
Facebook remains the world’s most used social platform both in the US and globally, followed by rival YouTube, and Facebook-acquired WhatsApp. Facebook-owned platforms account for four of the top five most-used social platforms globally, claims mediapost.
The number of OTT video services used per OTT video user has risen to more than 7.2 different services per month in the US, according to new data from London-based research firm, Omdia. The increase in online video usage across the globe in 2020 has been driven by a greater uptake of subscription video platforms, which in turn has led to consumers to look for content across AVOD platforms.