Netflix Has Lost 31% of Market Share in One Year | Next TV

The overall streaming pie expanded biggly in 2020, and so did Netflix’s subscriber ranks, which grew by around 40 million users. But the biggest subscription streaming platform in the world actually saw its global market share decrease from 29% to 20%, an overall decline of 31%, with a flurry of new competitors, including HBO Max and Peacock, entering the SVOD market.

Pluto TV’s U.S. ad revenue will top $1B by 2022: eMarketer | FierceVideo

“The growth of Pluto TV’s ad business is reflective of how advertisers are funneling more money toward streaming video,” wrote eMarketer’s Ross Benes, who cited Advertiser Perceptions research that suggests 42% of U.S. agency and marketing professionals plan to increase ad spending within streaming services over the next 12 months.

Disney+ Tops 50% of Indian SVOD Subscriber Market – Media Play News

Online video subs revenue grew 142% primarily due to the global pandemic, with revenue rising from $265 million in 2019 to $639 million at the end of 2020. Disney+ Hotstar and Netflix accounted for 78% of the total online video subscription market revenue.

Only 15% of Viewers Say They’ll Pay to Avoid Ads | Broadcasting+Cable (nexttv.com)

The survey found that 45% said yes when asked do you view ads in exchange for free video or editorial content. Another 40% said it depends on the content.

Univision Launches Ad-Supported Streaming Service, PrendeTV | Next TV

“The launch of PrendeTV signals a new transformation era for Univision as we expand our already dominant position in U.S. hispanic broadcasting into the AVOD streaming market and build on our leadership as the largest Spanish-language content and media company in the U.S.,” said Pierluigi Gazzolo, president and chief transformation officer at Univision

Female-Led Content Making A Splash This Spring On SVOD (forbes.com)

“Last week I said girls rule, this week they dominate,” said Brian Fuhrer, Nielsen’s senior vice president of product strategy in his weekly video announcement. He noted that the recently-released Ginny & Georgia, the acquired content of Good Girls and the Rosamund Pike starrer I Care a Lot accounted for about 37 percent of total viewing in the top 10.

AVOD Will Be Big, But Will Take Its Time Getting There 03/25/2021 (mediapost.com)

The latest Pew Research report tells us that 34% of U.S. households lack fixed broadband at home (that’s more than 100 million Americans), and many tens of millions of homes lack “smart” TVs. Plus, when it comes to watching live sports and news, TV’s “tent-pole” programming, broadcast and cable deliver high-definition viewing with no lag or latency.

Nielsen: Daily Media Usage Saw Decline — Not Surge — At Height Of Pandemic 03/25/2021 (mediapost.com)

The finding, part of Nielsen’s periodic “Total Audience Report” amalgamating most of the electronic media sources it measures in the U.S., shows the number of minutes of media used by the average American adult declined 16% to 600 in the third quarter of 2020, when the pandemic was surging, compared with 714 minutes daily during the same quarter in 2019.

Indian media and entertainment market to exceed $23 billion by 2023 – Digital TV Europe

Ashish Pherwani, partner and media and entertainment leader, EY India, said: “The M&E sector witnessed a shift in demand patterns as consumers actively sought alternatives and had the time to try new things. Consumption patterns shifted and increased across online news, gaming, and entertainment