‘No I don’t have any data – but it’s true,’ says Hollywood mogul Jeffrey Katzenberg, as he turned Quibi into a Hindenburgian explosion in the digital domain.
Digital short-form series, often referred to as web series, has been around since the early days of the internet. National funding bodies, broadcasters, production studios, streaming services and even apps became hypnotised by the huge numbers of clicks they secured. They began to acquire and thus fuel the production of series, which helped a new generation into mainstream media.
Surely online streaming could provide new audiences for short films as well, and bring the same career magic to filmmakers?
In a way, the Western screen sector was taunted by the evolution of short film entertainment across China, Japan and other Asian countries, where commuters on their way to work created rich pickings in a vast market.
What followed was a saga of misunderstanding, overconfidence and sheer rigidity which is sad but instructive.
Only six months after its launch, Hollywood mobile short-form app Quibi announced in late October that it will be shutting down after failing to find a buyer. The collapsed venture thus claims pride of place in a line of commercial failures in the relatively short history of short-form series, in what can only be described as a predictable ending…
#marketing Sharply higher overall TV and media marketing spend for premium streaming video services shows Amazon Prime Video placing the most TV commercials of all platforms in the first half of the year — $169.8 million, according to eMarketer. Hulu, Disney+, Apple TV+ were right behind Prime Video at $144.6 million, $135.3 million and $104.7 million, respectively. By contrast, Quibi — which just pulled the plug on its operations, was sharply lower — at $40.8 million. https://www.mediapost.com/publications/article/357094/amazon-prime-video-is-h1-top-streamer-marketer-at.html
Study finds #SVOD and #OTT platforms are their own worst enemy when it comes to subscriber loyalty “From its new ‘Psychology of a Subscriber’ research, the company found that many respondents felt “rejected and ignored by OTT brands,” and that they feel these brands avoid consumer communication altogether in favour of winning new customers. This lack of communication is considered by many as “fear of alerting consumers to the fact they are being billed for a service they may have grown tired of, and that futile efforts to retain customers only truly start when they request to cancel.” https://www.digitaltveurope.com/2020/10/09/svod-operators-their-own-worst-enemy-in-regards-to-churn/
Australia has been global leader in web series since the establishment and various iterations of the Online Production Program in 2012. Australia has produced numerous critically acclaimed series, and creators have gained momentum in their careers as a result. But what happens when a pandemic all but shuts down the industry? Dr Steinar Ellingsen talks to investment managers Lee Naimo and Alyce Adams from Screen Australia and filmmaker Luke Eve about responding to the coronavirus, and planning for the post-covid market and production environment. Recorded for Die Seriale 2020.
Is there really a “streaming war”? “Investors and the press would lead one to believe that there was an intense streaming war underway with the new entrants utilizing their vast libraries of content, lower prices (sometimes even free with ads) and cross-marketing scale leveraging their other portfolio assets to take share from streaming incumbents,” LightShed said in a note to investors. “Yet, streaming share of time spent tells a very different story.” https://www.nexttv.com/news/what-streaming-wars-five-services-control-83-of-connected-tv-viewing
#AVOD #SVOD – A point of view on AVOD vs SVOD “It’s not one or the other — it’s a continuum,” said Mark DeBevoise, chief digital officer, ViacomCBS and CEO and president of ViacomCBS Digital, during this week’s virtual Fall TV 2020 conference. “When you think about the history of TV, it’s always been a continuum,” he added, noting that cable and premium cable had been coexisting with broadcast for decades prior to the advent of OTT. https://www.mediapost.com/publications/article/356495/avod-vs-svod-thats-a-false-choice-say-viacomcb.html