Disney has apparently scaled back its plans for Hulu to avoid raising the value of the company and incurring a larger buyout payment to Comcast.
Reelgood evaluated its 2 million users’ activity and determined the top five SVoD platforms for the third quarter of 2020.
YouTube is the top platform for user generated content, with 50% of those surveyed using it, followed by 22% for Facebook. TikTok was preferred by 13% of viewers 18 to 25 years old, but just 8% overall.
Boosted by cord-cutting and the growth of premium video streaming, advertising-supported video-on-demand networks (AVOD) are estimated to climb 32% to $898 million in advertising revenues — largely attributable to Hulu, with growth of 15% to $592 million, and Roku, expected to rise 40% to $138 million in the period.
Sharply higher overall TV and media marketing spend for premium streaming video services shows Amazon Prime Video placing the most TV commercials of all platforms in the first half of the year — $169.8 million, according to eMarketer. Hulu, Disney+, Apple TV+ were right behind Prime Video at $144.6 million, $135.3 million and $104.7 million, respectively. By contrast, Quibi — which just pulled the plug on its operations, was sharply lower — at $40.8 million.
#PlutoTV coming to Spain
“Pluto claims that it will be the first free ad-supported streaming television (FAST) service on the Spanish market, and added that Telefónica’s Movistar+ will handle ad sales. The company also said that it will work with over 20 content partners in Spain including All3Media, Endemol Shine, Fremantle and Lionsgate.
#Streaming overtaking #PayTV
“…a new report from the Consumer Technology Association indicates that for the first time more people are paying for a streaming service than they are for traditional pay-TV.”
#Streaming revenues overtake #cinema revenues
“For the first time ever, revenues from global premium streaming platforms are set to soar past worldwide box-office revenues in 2020 — and will maintain that revenue lead for the next five years.”
Study finds #SVOD and #OTT platforms are their own worst enemy when it comes to subscriber loyalty
“From its new ‘Psychology of a Subscriber’ research, the company found that many respondents felt “rejected and ignored by OTT brands,” and that they feel these brands avoid consumer communication altogether in favour of winning new customers. This lack of communication is considered by many as “fear of alerting consumers to the fact they are being billed for a service they may have grown tired of, and that futile efforts to retain customers only truly start when they request to cancel.”
Corona Life: A #quarantine #webserie from Ghana
Corona Life follows a husband and wife who are isolating at home, and who have been following the impending danger with differing attitudes.
#AVOD – About AVOD status
In this year’s third quarter, 17% — or nearly one in five — U.S. internet users watched one or more ad-supported video-on-demand (AVOD) services in the previous month — up from 13% in Q3 2019, according to the latest research from Ampere Analysis.
#Shudder turns 5
The AMC-owned subscription VOD platform passed 1 million subscribers last month as it continues to build on its original programming portfolio that includes such scripted series as Creepshow and Cursed Films.
#VideoElephant: new #shortform platform
VideoElephant was founded in 2012 and focused on aggregating video content from publishers and content providers and then licensing that content to online publishers, mobile apps, streaming services and digital signage companies globally.
#SVOD on a sharp rise in Africa
South Africa will be the largest single market, adding 3 million subs to a total of 4.3 million by 2025. Nigeria meanwhile will also see significant growth, adding 2.1 million to total 2.73 million by the decade’s mid-point.
Is there really a “streaming war”?
“Investors and the press would lead one to believe that there was an intense streaming war underway with the new entrants utilizing their vast libraries of content, lower prices (sometimes even free with ads) and cross-marketing scale leveraging their other portfolio assets to take share from streaming incumbents,” LightShed said in a note to investors. “Yet, streaming share of time spent tells a very different story.”
#AVOD market share on the rise amid tightening household budgets
Use of ad-supported streaming services continues to grow as consumers’ appetite for content remains unabated, even as their budgets for such entertainment hit their upper limits, a just-released study from VAB confirms.
#Quibi in dire need of capital injection
… Katzenberg is going to need to come up with another $1.8 billion by 2024 to keep his platform alive. At the current trajectory, Quibi will come up about $6 billion short by 2030.
#AVOD #SVOD – A point of view on AVOD vs SVOD
“It’s not one or the other — it’s a continuum,” said Mark DeBevoise, chief digital officer, ViacomCBS and CEO and president of ViacomCBS Digital, during this week’s virtual Fall TV 2020 conference. “When you think about the history of TV, it’s always been a continuum,” he added, noting that cable and premium cable had been coexisting with broadcast for decades prior to the advent of OTT.
#TV is losing its historical income as digital advertising charges ahead
Digital advertising will rise by $94 billion through 2023, with TV slipping $5 billion and other media — print, radio, outdoor — collectively losing $14 billion, according to MoffettNathanson Research
Report finds streaming services lead the way on #gender #diversity
“The report from San Diego State University’s Center for the Study of Women in Television and Film examined over 4,100 television characters and more than 4,200 behind-the-scenes credits. They found that programs appearing on streaming services like Amazon, Hulu, Netflix, Apple TV+ and Disney+ offer more quality roles for women.”
#AVOD platforms’ increasing appeal during #covid19
“San Francisco-based Tubi, which Fox acquired earlier this year for $440 million, said the ongoing coronavirus pandemic has caused financial difficulties resulting in 33% of respondents reevaluating their subscription streaming services. To save money, 25% started a free trial and canceled it before paying the subscription fee, with the average person who employs this tactic doing so three times.”
US #cordcutting accelerated by tightening household budgets caused by #Covid19
“Given the economic headwinds of the first half, U.S. households likely were looking to cut back on discretionary spending, including entertainment,” said Kagan senior research analyst Tony Lenoir. At a monthly $100-plus average, traditional multichannel services stand out in budgeting decisions, particularly in the era of streaming video proliferation.”
#Mipcom: #MIPmarkets go online (again)
“Reed Midem said MIPCOM Warm Up sessions, which begin 5 October, will offer “early access” to market intelligence sessions, content & finance briefings and the MIPJunior screenings platform, as well as use of the MIPCOM digital hub to plan meetings for the MIPCOM week.
Organisers added that a fully digital ‘Main Stage Cannes’ conference and screenings programme would be on offer between 12-16 October…”
#IGN questions report estimating astronomical #Disney+ earnings from release #Mulan
“It turns out Yahoo! got the math very wrong in recently claiming Mulan earned $261 million in 12 days from Disney+ alone. While Disney has not officially shared numbers on Mulan’s performance, the analytics firm used by Yahoo! misinterpreted the data and now says Mulan only made between $60-$90 million from its digital-only domestic debut.”
Global #videogame markets to exceed $200bn in three years
The global video game industry will exceed $200 billion in value by 2023 — up from a projected $155 billion in 2020, according to Juniper Research. Mobile and cloud gaming will lead the growth, as the business continues to shift toward recurring revenue.
#Netflix subscriptions benef from confinement
“The company added 10.1 million new paid subscribers – well ahead of the 7.5 million net additions it forecast in April and significantly higher than the 2.7 million subscribers it added in the second quarter of 2019. In the first half of the year, Netflix said it’s added 26 million paid memberships. It added 28 million new subscribers in all of 2019.
#Peacock makes #streaming debut
“According to Sensor Tower, Peacock’s first-day demand wasn’t as high as Disney Plus, which garnered 10 million first week sign ups back in November. But Peacock’s debut was far more boffo than other recent streaming wars debuts, notably Quibi and HBO Max, neither of which topped the mobile app charts. “Peacock is second only to Disney Plus among all new subscription video on demand (SVOD) app launches since at least 2014.”
#Netflix narrowing gap to pay TV
“For those who default to an online source, nearly half (23% of the 50%) say that online source is Netflix. In fact, Netflix, by itself, is now nearly as likely to be consumers’ TV home base as all live TV channels accessed through pay TV combined,” wrote Hub. The firm said that in 2016, live TV from a pay TV service was three times as likely as Netflix to be viewers’ TV default, but today, Netflix trails live viewing by seven percentage points.
#TikTok close to multi-billion deal with Oracle for its Western operations
“TikTok’s Beijing-based parent company, ByteDance, is reportedly close to selling the short-form video company’s Western operations to a U.S. company, with Oracle bidding against a joint effort from Walmart and Microsoft to pay a sales price said to range from $20 billion to $30 billion.”
#YouTubeRed sensation Cobra Kai confirms hit status in #Netflix debut
“Cobra Kai, a surprise hit streaming series when it debuted on the erstwhile YouTube Red subscription platform back in 2018, made its debut Friday on Netflix.”
Analysis: #Netflix could reach 500 million subscribers by 2030
“The growth prediction is based primarily on Netflix’s prospects in international markets. That includes the U.K., where 72% of RBC’s survey respondents say they watch Netflix, up from 67% a year ago, and India, where 49% of subscribers also subscribe to Netflix Mobile plans.”
#FacebookWatch – About Facebookwatch growth
“Facebook’s somewhat overlooked video platform competes in the area of short form video with YouTube, which averages more than 2 billion viewers a month.”
#Netflix About Netflix’s capacity to raise its price
“… overall, Netflix customers who said they would be willing to pay more than they currently do rose from 47% in December 2019 to 55% in May 2020. And, among respondents who stream more than 7 hours per week of Netflix content, willingness to pay more rose from 52% to 60% over the same time period.”
#Video #Online About Video consumption stats
“… traditional pay-TV services have declined from an adoption rate of 75% in Q1 2017 to 62% in Q1 2020 among U.S. broadband households. Conversely, OTT continues to gain in popularity—74% of households have at least one OTT service and nearly half have two or more.”
#Technology About Internet speed
“…VVC’s added efficiency makes it ideal for video transmission in mobile networks where data capacity is more limited. The organization said H.265/HEVC requires ca. 10 gigabytes of data to transmit a 90-min UHD video, whereas VVC would require only 5 gigabytes of data.”
#FuboTV FuboTV reports significant growth
“The small but growing virtual pay TV service fuboTV posted a 78% increase in overall revenues to $51 million for its first-quarter reporting period.
Much of its growth comes from subscription revenue, which climbed 74% to $46.4 million, while advertising revenue rose 120% year-over-year to $4.1 million. The service’s average revenue per user (ARPU) was 25% higher versus a year ago to $54.16 per month.”
#AVOD About 2the other platforms” and their visibility
“the AVOD business has plenty of runway. In short, not that many consumers know about it…. According to an online survey of 2,232 U.S. adult consumers in early March, just before the quarantine started, only 32% had awareness of Roku Channel, a leading free streaming service.”
#Streaming #promotion #socialnetwork about how SVOD platforms use formats on social networks for their promotion
“Leading subscriber-driven streaming services have been increasing their use of YouTube and Facebook as promotional platforms for years now.
But their use of the platforms has amped up as they have sought to capitalize on sheltering-at-home consumers’ expanded streaming time”
#Industry point of view: Tech companies’ “identity crisis”
“It used to be simple: there were content companies, distribution companies and technology companies. Disney was a content company. It made movies and TV shows. Comcast was a distribution company. It provided cable hookups to watch programs that Disney (and many others) make. Google was a technology company. It made phones and set-top boxes and operating system software;”